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Ikea prints more than 200 million copies of its catalog every year, so you figure there’d be enough to go around. But if you need to protect yours from thieving friends, Ikea has a solution.
Working with DDB Milan, the retailer designed fake magazine covers, downloadable and printable online, that fit the exact dimensions of the catalog. Just print out the fake covers, slip them on, and no one will both the catalog again—because these bogus magazines, aimed at the Italian market, don’t exactly look like scintillating reading.
There’s a magazine about sheepdogs; one about lawnmowers; another about lampposts.
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