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Ikea's image is built on being approachable, well-designed and unbearably twee, all of which certainly apply to the chainless bicycle it is now producing.
The Swedish home-goods brand made a bike before, but it was an electric model that wasn't widely available. This new bike, known as the Sladda, uses a cogged drive belt instead of a chain, and promises to be light and low-maintenance.
It also has a "clip-on" design for baskets and tow carts—an image we just cannot take seriously, though we are trying.
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