If you met your ideas, they might scare you

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This visually arresting spot by Euro RSCG Chicago for Invesco PowerShares shows a man going inside his own brain and seeing his ideas personified—as a bunch of little people and one giant. I’m not ready to face my ideas in the flesh. For one thing, I doubt my ideas would wear suits like this. I don’t even own a clean pair of pants. The ad was directed by MJZ’s Dante Ariola, whose last name is almost naughty.

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