Vodafone New Zealand is out with a heartwarming ad that tells the story of a mailman who finds and befriends a lost pig, then goes on a mission to reunite it with its owner.
It's a path fraught with people who don't know anything, except that pigs taste pretty good (truth). Eventually, thanks to Vodafone's mobile network, the pig's knight gallant is able to track down its home—though the story doesn't end there.
The mailman's escape might not be very smart, because doesn't the woman already have his name and number, and all the necessary info to brand him a pig thief?
But ethics aside, the subtitled and punctuated oinks are pretty great, and Piggy Sue the Vodafone pig is definitely way less annoying than her American cousin Maxwell the Geico pig, even if she doesn't actually have a Buddy Holly soundtrack.
Creative Agency: FCB New Zealand
Executive Creative Director: Regan Grafton
Group Account Director: Karla Fisher
Head of Content Production: Pip Mayne
Planning Director: Simon Bird
Account Director: Dave Munn
Public Relations: Angela Spain
Public Relations Director: Joanna James
Producer: Amanda Langkilde
Regional Creative Director: James Mok
Senior Art Director: Freddie Coltart
Senior Copywriter: Matt Williams
Senior Planner: Hilary Dobson
Recording: Hammond Peak
Producer: Pen Cooper & Sarah Yetton
Music Production: Liquid Studios
Composer: Peter van der Fluit
Sound Production: The Coopers
Sound Engineer: Jon Cooper
Online Editor: Nigel Mortimer
Editor: Bernard Garry
Postproduction House: Blockhead
Colorist: Ben Eagleton
Production Company: Revolver
Production Designer: Margot Wilson
Managing Director: Michael Ritchie
Executive Producers: Michael Ritchie, Pip Smart
Director of Photography: Nicolas Karakatsanis
Director: Steve Rogers