This Combos campaign from TBWA\Chiat\Day in New York features some excellent stupid guy humor. Check out five TV spots here, here, here, here and here. The concept: how life would be different if your mom were a man. The upshot: you’d suddenly be eating a whole lot more Combos, among many other not-so-subtle changes. The tagline: “What your mom would feed you … if your mom were a man.” So simple. So stupid. It’s great. Some of the ads in the ’boards screening room have a URL tacked on the end of them: man-mom.com. The site doesn’t exist yet, but hopefully it’s on the way.
—Posted by Tim Nudd