Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The 2016 Rio Olympic Games mascot was unveiled Monday, and while we don't know what the name of the creature is, one thing's for sure. Following in the line of cat-like creatures that are not cats—pointing the finger at you, Hello Kitty—it's not a feline.
According to its official description, the long-limbed, pointy-eared, tailed creature is a mixture of all the Brazilian animals including cats, monkeys and birds. It should come as no surprise that he is existentially pondering "Who am I?" on his description page.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in