Just when I got my panties unbunched from Electronic Arts putting a bounty on booth babes at E3, along comes this "Dirty Tats" site for the Codemasters game Dirt 2. Yes, it lets you tattoo some ginormous digital boobs. I don't think I need to point out that this has nothing to do with Dirt 2, which is a car-racing game. Dirt 2 itself is rated T for teens, but you have to be over 19 to play the advergame. Now, here's the part of the post where I should get upset, but the thing is: The advergame is actually a lot of fun. It works similarly to the tat creator for Rock Band, and the sound bites are hilarious, particularly when the woman starts to insult you if you don't tattoo her instantly ("I'm waiting!" "And you win races?"). There's a lot of sass mixed in with the purring come-ons like, "That's just the right size!" and "I like the personal touch." If you try to go off her chest, she snaps: "What's wrong? They're not big enough for you?" And if you turn off her voice, she gets seriously pissed. All in all, I have to say it's a fantastic execution. Now, if only we could do something about all that misogyny.
—Posted by Rebecca Cullers