If Microsoft knows anything, it’s crashes

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


In its fruitless quest to be cool (the missing fruit being an Apple) and equally futile pursuit of search leader Google, Microsoft has introduced a game called Live Derby 2007. You drive a virtual course made from Live Search satellite maps, which is kind of cool, and gain points for hitting banks, hotels and other landmarks, which probably isn’t. I assumed the persona of arrogant cockney driver “Studly” (natch) and raced the London course.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in