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"Your identity is counting on you." So say SmithGifford's memorable spots for IdentityGuard.com, which show consumers having conversations with themselves about how to safeguard their identities in our oh-so-complex, high-tech age. One ad is posted below; see the other one after the jump. The ads portray the "identities" as obsessive, paranoid duplicates with lord-knows-what to hide. Sort of like our evil twins. Which leads us, in a natural and unforced manner, to … William Shatner.
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