Identity theft always a concern for evil twins

Identity

"Your identity is counting on you." So say SmithGifford's memorable spots for IdentityGuard.com, which show consumers having conversations with themselves about how to safeguard their identities in our oh-so-complex, high-tech age. One ad is posted below; see the other one after the jump. The ads portray the "identities" as obsessive, paranoid duplicates with lord-knows-what to hide. Sort of like our evil twins. Which leads us, in a natural and unforced manner, to … William Shatner. Man, he would've killed in these ads, getting all weepy and verklempt on the right side of the screen, while cackling and hyper-expressively twirling his mustache on the left. At least, that's my take. The other Dave here agrees!

—Posted by David Gianatasio