Ice Breakers: to share or not to share

Packaging is sometimes the unsung hero of great brands or products. There’s the practicality of the Coke fridge pack, which has been credited with bumping sales of the brown stuff. Then there’s the dazzle factor. We personally rue the arrival a few years ago of the mostly silver Heineken “keg” can, which displaced the green can, one of the most beautiful package designs in brand-dom. And now comes the slyly cute, little round container housing a new Hershey’s product: Ice