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A billboard that changes color to match what I'm wearing? How have I managed to get along all these years without one? Now I won't have to look down at my shirt to figure out what color it is. Ogilvy Digital designed the interactive board as part of IBM's "Smarter Planet" campaign encouraging innovation in industry. The video below explains that the ad metaphorically "demonstrates the benefits of a smarter supply chain" by responding to customer preferences.
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