'I ♥ NY' Designer Milton Glaser Tries to Create an Iconic Logo for Climate Change

'It's not warming, it's dying'

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Is it hot in here, or is it Milton Glaser?

The graphic design legend expresses his concern for climate change in a new awareness campaign ominously tagged, "It's not warming, it's dying."

Glaser, 85, who created the iconic "I ♥ NY" logo more than 35 years ago, illustrates his global-warning message (see what I did there?) with stark simplicity. The central focus is a green disk representing Earth, its top half dark and lifeless.

The gradient image—brighter toward the bottom—is available in button form, five for $5, with proceeds going to produce more buttons.

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