#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
Is it hot in here, or is it Milton Glaser?
The graphic design legend expresses his concern for climate change in a new awareness campaign ominously tagged, "It's not warming, it's dying."
Glaser, 85, who created the iconic "I ♥ NY" logo more than 35 years ago, illustrates his global-warning message (see what I did there?) with stark simplicity. The central focus is a green disk representing Earth, its top half dark and lifeless.
The gradient image—brighter toward the bottom—is available in button form, five for $5, with proceeds going to produce more buttons.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in