I love the smell of movie ads in the morning

I’m pleased to report that I’ve recovered from sucking on copies of Rolling Stone, looking for that rum-flavored ad, but here’s another potential vice: a newspaper ad that smells like cake. Yes, the Los Angeles Times, which apparently doesn’t think newspapers are dying off fast enough, is running a cake-smelling “scented ink” ad touting the 20th Century Fox movie Mr. Magorium’s Wonder Emporium (which sounds like a title Dr. Seuss would dream up after a day of sniffing newsprint).