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Serious commercials are hard to do well, but when you're doing content specifically for TNT's upcoming Sean Bean spy thriller, Legends, it's sort of mandatory.
So Hyundai and TNT turned to New Form Digital, the branded content shop where movie idea guys Brian Grazer and Ron Howard are partners and investors, to create an energetic three-part story that will air over a combined total of 11 minutes during the limited commercial slots of Wednesday's Legends pilot.
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