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Hyundai's latest commercials for its Tucson SUV are set in a town with a quiet, but incredibly accident-prone, community of inhabitants. That's because they're all crash test dummies.
The bizarre but likable ads from Innocean USA actually take place in a minimalist,white-walled warehouse decorated with street signs, lamp posts and plastic shrubbery. The spots show various dummies getting easily distracted in typical driving situations—they are dummies, after all—and the vehicle's features coming to the rescue.
"The goal was to create a really memorable and smart series of spots that refreshingly deviate from the standard crash-test-dummy commercial," says Innocean creative director Bob Rayburn.
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