Hulu Is Off and Running in Its Big, Fast-Talking New TV Commercial

A love letter to fans

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Hulu tries to balance its fun, quirky brand persona with a ton of actual product mentions in this big new brand spot from twofifteenmccann, which broke Sunday night as a :60 on TV and is running online as an :81.

Tom Kuntz of MJZ directed the commercial, and it certainly emulates the style that he helped make famous in his Old Spice work—that of the fast-talking pitchman who uses witty one-liners to guide the viewer through a comically surreal, prop-laden world.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in