Stressed out by the demands of his many women, Hugh Hefner has turned to the sauce lately—first in the Stoli campaign, and now in this new Dutch commercial for Bavaria beer. And it's not just his female companions who are weighing heavily on the Hef. Pillow fights, tiny dogs, and fruity drinks are getting old, too. So, the Playboy founder escapes them all by fleeing (via a slide down a pole) to a hidden underground lair full of dudes, where he can kick back with a Bavaria in peace. It's an unfamiliar role for Hefner, but it suits him—finally, he's feeling his age. Bavaria is good at this kind of advertising—having done the wonderful Mickey Rourke spot last year. Via Marc at Osocio.