This Huggies ad from JWT might have worked better if they’d dressed babies up in business clothes and let them toddle around to their heart’s content. As it is, it looks like someone put horse tranquilizers in accounts payable’s coffee machine. I also now have to picture an office full of thirtysomethings wearing Huggies because they’ve lost bladder and bowel control as well as equilibrium. Was this the inspiration?
—Posted by David Kiefaber