Huggies ad freezes kid's trail of destruction

JWT New York pulls off a neat trick with this visually stunning Huggies spot, managing to be both high-concept and lowbrow at once, with a humorous mock apology at the end that ties it all together. Artful advertising with a good sense of humor—a rare combination. Directed by MJZ’s Fredrik Bond, with visual effects by MassMarket.

Visual-effects company MassMarket talks about the spot after the jump.

From MassMarket:
  Huggies is a product of quick thinking, patience, steady hands and a sense of humor.