HP Takes Its Newest Printer Back in Time to Blow Some Minds in 1983

It's the brand's second outing with retro series Computer Show

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Is color printing even legal? Does it cost as much as a horse? And could the office’s fancy new all-in-one print-scan-copy-fax machine have an actual security guard living inside it?

If it does, Gary Fabert wants to grab a brewski with that guy and “thank him for his service.”

Fabert, host of the intentionally low-fi public-access homage called “Computer Show,” brings back his stuck-in-the-Reagan-era mindset for a new series of ads promoting HP’s A3 multifunction printer. The results from agency Giant Spoon and Sandwich Video are predictably and awkwardly hilarious.

The character, played by actor-comedian Rob Baedeker, is tough to educate because he’s stubbornly analog, but he’s easily carried away when he hears about the equipment’s myriad features.

“It

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