Howard Stern self-promo effort in full swing

The hype surrounding Howard Stern’s Jan. 9 move to Sirius Satellite Radio is reaching a fever pitch. Last week, Billboard Radio Monitor reported that Stern is planning to lure listeners over to Sirius with a cliffhanger on one of his final terrestrial radio shows. (He’s expected to make personal revelations on-air about himself and his cast members, and then reveal which secret goes with which person on the Sirius show.) And just now, these two newspaper ads appeared in our inbox.