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Few sports advertising campaigns have been as influential as Nike’s “Play” by Wieden + Kennedy. Launched in the summer of 2001, it took what had been primarily a performance sports brand and gave it a fun, inclusive attitude, inspiring ordinary athletes and encouraging them to define what their game is.
The campaign’s inventive storytelling was never better than with “Tag,” directed by the late, great Frank Budgen, in which a whole city joins a young man in a game of tag.
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