How not to hold a cash-giveaway promotion

If you’re looking to compete with YouTube, make sure your brand isn’t associated with people mauling each other for no reason. It’s simple advice, but currently a hurdle that is having difficulty leaping. The company’s cash-giveaway promotion in New York on Friday turned violent enough to send someone to the hospital. The cruel humor that powers the universe demands that the video of the melee be hosted on YouTube, which it is. CashTomato svp Jason Buzi is quoted as saying “Maybe next time, I would plan this better.” At least he wasn’t handing out tomatoes.

—Posted by David Kiefaber