How to Make Your Sadistic Advertising Boss Utterly Pathetic and Powerless

This business is full of wankers who rarely get their comeuppance. If one of them is your boss, you have very few options. You can quit via late-night viral dance video. Or, in Canada at least, you can turn him or her into an intern. This month, for the third straight year, the country's National Advertising Benevolent Society (NABS) is holding its Vintage Intern Auction, an initiative from Toronto creative agency Zulu Alpha Kilo that lets bidders get "revenge" on any of 12 notable executives and thought leaders from the business—by making him or her an unpaid intern for a day. Bidding starts at $2,000 for each victim, and all proceeds go to help the 1,300 families supported by NABS, which provides assistance to people in the communications and related industries who are suffering illness, injury, unemployment or financial difficulties. Zulu Alpha Kilo again created the ads for this year's event, and they comically focus on the revenge angle. "The campaign taps into the insight that you don't get to the top without ruffling a few feathers along the way. We were fortunate that all of this year's interns were great sports and could laugh at themselves a little," says Zak Mroueh, chief creative officer and CEO at Zulu Alpha Kilo. Check out the work below, and scroll down to see which 12 Canadian ad leaders are for sale through the online auction. (Bidding ends Oct. 31.) 2013 advertising leaders up for auction: Claude Carrier – President, DentsuBos Mary Maddever – Vice President, Editorial Director, Brunico Publishing Brent Choi – Chief Creative and Integration Officer, JWT Lance Martin – Partner, Executive Creative Director, Union Creative David Crichton – Partner, Creative Director, Grip Limited Ian MacKellar – Chief Creative Officer, Ogilvy Simon Jennings – President, Gesca Angus Tucker – Partner, Co-Creative Director, John Street Mitch Joel – Author, President, Twist Image Kenneth Wong – Distinguished Professor of Marketing, Queen's School of Business Amber Mac – President, Co-founder, Konnekt; Co-host, App Central Christina Yu – Executive Vice President, Creative Director, Red Urban CREDITS Client: NABS Project: Vintage Intern Auction Agency: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Executive Creative Director: Ron Smrczek Art Director: Grant Cleland Writers: George Ault, Nick Asik, Japeth Kwan Producers: Bette Minnot, Kari Macknight Dearborn, Ola Stodulska Account: Nevena Djordjevic Digital Strategy: Emma Brooks Digital Producer: Ola Stodulska Web Developer: Richard Thirumaran Production Artists: Jamie Morren, Brandon Dyson IT Director: Gary Stothers Production Company: Partners Film Executive Producer: Gigi Realini Director: Neil Tardio Producer: Sandy Kelly Photography: Matt Barnes, Westside Studio Producer: Tara O'Malley Casting Director: Andrew Hayes, Powerhouse Casting Editor: Daniel Reis, Panic & Bob Producer: Taissa Callaghan Audio Director: Chris Tait, Pirate Web Development: Thinkingbox Software Development: Michael Vay Lee, Tim Wienrich Production: Chris Raedcher

AdFreak

How to Make Your Sadistic Advertising Boss Utterly Pathetic and Powerless

In Canada, you can

Tim Nudd

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Tim Nudd