How to improve the Advertising Week guide and Web site

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While it’s top of mind, thought we’d offer a few highly subjective suggestions on how the two main compasses for Advertising Week—the official guide and the Web site—could be improved next year. (It’s not an easy job trying to organize dozens of events into a user-friendly format, and we tip our hats to anyone who would take it on.) But here we go. First, we think the guide needs a table of contents, and even more desperately, an index.

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