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You've heard about all sorts of gaps that put women at a social disadvantage—like the wage gap and thigh gap, not to mention the pink tax. But have you heard of the investment gap?
That's the gap that Sallie Krawcheck, Bank of America's former global wealth and investment management president—and one of the biggest female names on Wall Street—hopes to address with her new company, Ellevest.
Ellevest is a robo-advisory that hinges on the notion that current investment offerings are poorly tailored to the specific needs of women: We live longer, our salaries peak faster, we're more likely to get smaller raises and take career breaks, and—topping things off!—we're also more risk-sensitive.
Much of this is outlined in "Invest Like a Woman," a debut ad created by Revere (a DJE Holdings Company) that launched Tuesday:
Krawcheck's been laying down the bricks for Ellevest for a while.
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