How Do You Get Bros to Drink Rosé Wine? Package It Like It's Beer

Safari Sundays designs an identity for The Drop

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Rosé is great in giant bottles on the Carlton Terrace. But what if you're one of those average bros who's taken a liking to the pink stuff, which some have even taken to calling "brosé"?

It's better in a can, of course.

Mangrove Estates recognized this, and with help from design shop Safari Sundays, has packaged its new rosé, called The Drop, in four-packs of 8.4-ounce skinny cans—featured recently on package design blog The Dieline.

"We're a wine company that respects the past—the players, the style, the grapes! But the past has passed and life got fast.

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