Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
If you come down with a bad case of Atrox Rithimus, you won’t need a doctor. This particular affliction isn’t deadly, though it could send club patrons screaming for the exit.
Atrox Rithimus, Latin for “bitter rhyme,” is, in fact, a made-up malady. It was injected into the mass-media corpus through a website, videos, billboards and toll-free phone messages a few months back by Deutsch and Interscope Records to promote Revival, the ninth studio album from rapper Eminem, which drops worldwide today.
Though
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in