First off, I had no idea that smokeless-tobacco dippers considered themselves a "brotherhood," though I guess inbreeding could explain why they persist with such a dangerous and disgusting vice. Which brings us to the Mad Men-era vice of Playboy magazine, which is publishing a 12-page co-branded Skoal advertising supplement with its 55th anniversary issue in January. Voters at SkoalBrotherhood.com chose playmate Kara Monaco (she's pretty hot, but that won't last if she dips) and rodeo/football star Walt Garrison (soon to be jawless) as the lead interviewees for the section. Skoal, which is celebrating its own 75th birthday, says site visits jumped almost 400 percent during the promo, which suggests the product is just as deadly to brain tissue as it is to mouths, cheeks and gums. Speaking of which: Here's that jawless guy from last year's Canadian anti-dip campaign, one of AdFreak's freakiest campaigns of 2007. (Keep watching this space for our 2008 freakiest-ad contest.) Now, if you'll excuse me, I'm off to chew some sugar-free gum. Mmmm, delicious. And it's not rotting my face!
—Posted by David Gianatasio