In honor of International Women’s Day today, let’s look at another spot about equal pay for women. This one, from Equal PayDay, a Belgian non-profit, is an audacious spoof of Benny Benassi’s “Satisfaction” video (the hot version of the video with jiggling jugs and the power tools, not the creepy one). And in contrast to Dame Judy Dench’s sonorous lecture about equality (delivered over Daniel Craig in drag), this spot is highly amusing. There’s just something about watching old ladies operate power tools in slow-motion as their false teeth slide from their mouths. The spectacle is brought to you by Mortierbrigade Belgium. Aside from it being International Women’s Day, these equal-pay spots are all coming out in March because the typical woman has to work for a year and three months to make the same amount as a man makes in a year.
Get Adweek's AdFreak Newsletter in your Inbox
Today's highs and lows of creativity