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Attractive models are great at being sexy in commercials—until the dialogue on the cue cards starts getting super weird and unsexy.
Have a look at this video without spoilers, then scroll down for more on the campaign.
Spoilers below…
Creative studio and production company Big Block Live created the video as a Mothers' Day campaign for Save the Children, which is on a roll lately with some great viral PSAs. Josh Ruben and Vincent Peone (Josh + Vince) directed the spot, having connected with Save the Children more than a year ago.
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