Hot Dog! Why Oscar Mayer's Wienermobile Rolled All the Way to a Remote Alaska Town

Vehicle, and brand, trek to unfamiliar places

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Doctor, I keep having this dream about a 27-foot-long hot dog rolling through a tunnel.

Wait, that’s no dream. It’s an awesomely Freudian scene from Oscar Mayer’s new video chronicling the Wienermobile’s voyage to Whittier, Alaska, population 220.

The trek required 1,200 miles of driving plus 3,000 miles via barge, and touts “radical” product changes at Oscar Mayer, such as the removal of artificial preservatives and no added nitrates or nitrites (whatever those are).

“Because we believe in getting everyone access to a better dog, we vowed to take the Wienermobile to places it has never been before,” says Greg Guidotti, head of marketing for Oscar Mayer.

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