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What do a biker dude, a lumberjack, Santa Claus at the mall, a kindly bespectacled scientist type with a goofy accent, and some doofus in a gorilla suit have in common?
They're all hairy, but can keep cool thanks to the Hanes X-Temp technology on display in this wondrously wacky campaign from ad shop 360i and production house Über Content.
Verbal and visual gags come fast and furiously in a minute-long spot (plus various shorter edits) directed by Ben Callner, who channels a '60s screwball comedy/Laugh-In vibe throughout.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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