Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
I know I shouldn't encourage the "Husbands are ugly imbeciles" ad cliché, but I laugh at the T-Mobile spot above every time I hear the guy tell Catherine Zeta-Jones, "I like it when you say things." The ad, by Publicis in Seattle, is part of a new strategy by the carrier of basically just showing horny guys drooling all over the actress. In the spot below, it's a geeky teen who puts the moves on her.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in