Hope … what a concept

Beirut_ad_1
Our sister publication, Brandweek, ends what has been a very
disturbing news week with a story about this ad promoting hope that was
commissioned by Bank Audi in Beirut. The caption reads, "No matter how
many clouds accumulate, the sun will shine on Lebanon."
It was created by the bank’s agency, Leo Burnett.

—Posted by Catharine P. Taylor