That Hooters magic, now available in a can

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


For those of you who thought the new line of Hallmark cards defies parody (to quote Gawker), let me introduce you to the Hooters Energy Drink. Apparently their swing, and decisive miss, at becoming an airline hasn’t dampened their enthusiasm for brand extension, and now they’re stepping up to the plate again with a product as questionable as this sentence’s baseball metaphor. The best thing anyone can say about the drink so far is that it has “a unique taste.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in