Hooters ad offers discounts to married men

The Hooters on West 56th Street in Manhattan is breaking with company tradition and celebrating marriage with a special offer that gives married men discounts all next week. As you can see from the ad shown here, the longer you’ve been married, the bigger your discount. How thoughtful! Sure, it’s a PR stunt, but it also would seem to be a smart piece of demographic outreach—married men being the only demo that’s naturally included to patronize Hooters yet encouraged, one way or another, not to do so.