HoneyBaked Ham Made Its First TV Ad in a Decade, and It Was Worth the Wait

Witness the horrors of the KellyBaked ham

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You can try to make your own ham this Christmas, says a new ad. But you might end up needing a chainsaw to cut it.

Instead, try a ham—pre-glazed and ready-to-serve—from The HoneyBaked Ham Company, argues the ad, from BBDO Atlanta.

In the spot, a thirtysomething everywoman protagonist, Kelly, grapples with trying to glaze and bake a ham herself. Her pooch doesn’t help (or does, depending on your perspective). But suffice it to say, things don’t go very well.

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