Honda, W+K Take a Drive Through the Creative Process of Filmmaking in Lush New Ad

A new spot from Honda and Wieden+Kennedy London sets out to answer that question by quite literally illustrating the creative process of making a movie. It’s an ad for four different cars that doubles as a glimpse behind the scenes at the work of the “Dream Makers” who turn those visions into reality on screen.

The 90-second film, created as part of Honda’s partnership with Britain’s Channel 4, takes viewers through each stage of the filmmaking process, including storyboarding, illustration, filming and animation, moving at a blink-and-you’ll-miss-it pace while managing to showcase the Civic, Civic Type R and CR-V cars, as well as the Africa Twin motorcycle.

A closer viewing reveals that each vehicle inhabits a different storyline that’s specific to a certain film genre.

This ad will air alongside all of the films on Channel 4’s affiliates for the next year.

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