Home-Improvement Chain Makes Delightful Billboards by Fixing Up Small Parts of Buildings

Showing, not telling

Here's some more great out-of-home work.

German home-improvement chain OBI is advertising its renovation products by actually renovating homes. Well, parts of them. Ad agency Jung von Matt/Elbe measured out billboard-size sections of run-down buildings and fixed them up—creating visually delightful billboards that really show the difference between before and after on an improvement project.

Germany has something of a tradition of doing inventive ads for home-improvement stores, as seen in the rich, weird and often epic marketing done by OBI rival Hornbach.

Credits for the OBI work below.

CREDITS
Client: OBI
Advertising Agency: Jung von Matt/Elbe
Chief Creative Officers: Dörte Spengler-Ahrens, Jan Rexhausen
Creative Directors: Felix Fenz, Alexander Norvilas
Art Directors: Michael Wilde, Max Pilwat, Michael Hess
Copywriter: Felix Fenz
Creative Team: Michael Wilde, Max Pilwat