The Holidays Weren't So Happy for the Boy in This Haunting, Heartbreaking PSA

A sobering look at family time

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Not everyone in the family may have been looking forward to the holiday onslaught, as evidenced by this dark PSA from France. 

Publicis Conseil created the ad, which follows an anxious boy through his home as his family makes last-minute preparations for an impending Christmas dinner. Veterans of PSAs in this genre will recognize common tropes: He alternates between walking like a drone and committing random, passive-aggressive acts of subversion—like taking a cluster of fresh-baked cookies in his hands and smashing them to pieces, or pressing the doors closed on a paper advent calendar after watching his sister painstakingly fold each one open.

Warning: Spot contains suggestions of sexual violence.

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