The Hoff plans ‘Malibu Dave’ clothing line

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David Hasselhoff fans will be happy to know that the Hoff’s empire is growing, and that Elvis is currently living in his house. Hasselhoff, the star of a recent Pipex viral spot and the great “Jump in My Car” video, tells the Evening Standard of London that he’s starting a line of surfwear (insanity not included). “It’s going to be called Malibu Dave,” he says. “It’s just going to be super-cool, laid-back surfing gear. Everywhere I go, there are all these guys, like 400 guys, wearing the ‘Don’t Hassel the Hoff’ shirt. There are guys who turn up dressed like me. It’s a bit weird. I’m like Elvis, only alive. Although just between you and me, Elvis is alive. He’s living at my house.”

—Posted by Tim Nudd