The “Jump in My Car” video gave me a new appreciation for the Hoff, aka crazy bastard David Hasselhoff. So I was curious to read on Adland that the Hoff is starring in a new viral ad for Pipex, a U.K. broadband provider. Then Adrants dug up a link to it—check it out here. Nothing can live up to “Jump in My Car,” and this doesn’t. It feels a little flat—certainly not the comic genius Hoff we’ve come to know and love. Perhaps Maverick Media should have had him do something musical. Still, it’s nice to see him putting some cash in the bank so he can eventually make another video that we’ll watch with a mixture of amusement and horror.
—Posted by Tim Nudd