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The “Jump in My Car” video gave me a new appreciation for the Hoff, aka crazy bastard David Hasselhoff. So I was curious to read on Adland that the Hoff is starring in a new viral ad for Pipex, a U.K. broadband provider. Then Adrants dug up a link to it—check it out here. Nothing can live up to “Jump in My Car,” and this doesn’t. It feels a little flat—certainly not the comic genius Hoff we’ve come to know and love.
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