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“Come up to my place. I want to photograph you in your underwear. I publish a magazine, and I’ll put you on the cover.” How many misguided Lotharios have tried that line through the years? How many times has the offer been for real? Let’s see … there’s Hugh Hefner, Bob Guccione, those Brits from the laddie-mag scene … and Jonathan DaSilva? The enterprising Dracut, Mass., entrepreneur just launched Focus, a low-rent Maxim for the locals.
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