Hitching his wagon to efficient light bulbs

Sometimes (usually when I mix chili with coffee and decongestants) I find myself awake late at night, in a cold sweat, having visions. These visions often include compact fluorescent light bulbs dressed as cowboys, sitting around campfires, strumming V-shaped guitars and crooning ballads about energy conservation. Imagine my surprise when Kelliher Samets Volk captured such images for Efficiency Vermont in an animated campaign called New Bulb in Town, introducing a fluorescent-bulb Western hero (Jesse Fewer Watts) who rides into the Green Mountain State to round up inefficient light sources, or something. I also have this recurring nightmare about leprechauns spraying me with fire hoses. But that’s a story for another day. See a few more Jesse ads here.

—Posted by David Gianatasio