Snickers has launched its first ad campaign from TBWA\Chiat\Day since the “man kiss” Super Bowl spot that drew complaints from gay groups, which called it homophobic. This time around, a bunch of guys in search of a “feast” take a road trip. There’s a toga-clad Roman, a Viking, a Pilgrim, a shirtless Polynesian party animal and a king who resembles Henry VIII, best known for his tendency to behead his wives. I have no idea what it all means, but there’s plenty here to analyze if one were so inclined. (In case you’re wondering, the guys keep their lips to themselves.) At any rate, Snickers isn’t cutting out the calories or fat, so I’m loading up on king-size bars as soon as the convenience store downstairs opens for the day.
—Posted by David Gianatasio