A mash-up of Apple’s famous “1984” Super Bowl ad and footage of Hillary Clinton has garnered nearly 335,000 views on YouTube since its March 5 debut. The clip casts the New York senator as Big Brother, and closes with Apple’s familiar multicolored logo twisted into an “O.” Barack Obama’s campaign has denied involvement, and the Illinois senator isn’t mentioned by name. Still, that “O” doesn’t stand for Kuchinich, now does it? In a San Francisco Chronicle story, Peter Leyden, director of the New Politics Institute, gushes over the spot, saying it ushers in “a new era, a new wave of politics.” I’m not so sure about that. In fact, Clinton’s speech, stressing teamwork and patriotism, somewhat detracts from the video’s overall impact. She doesn’t seem half as scary as she sometimes does. Mostly, though, it makes me wish the iPhones would ship already. Imagine if Steve Jobs and Bill Gates faced off for the White House. Now that would be a contest defined by new media. And the “Big Brother” tag could apply to either one.
—Posted by David Gianatasio