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In July, I described the Hilfigers as looking like a "highly coordinated clan tailgating outside the Vampire Weekend concert." Well, what do you know. What began as a print and Web campaign for Tommy Hilfiger has made its TV debut with, you guessed it, a Vampire Weekend soundtrack. OK, it's not very surprising that the preppiest ad campaign for the preppiest brand would include the preppiest band. But give me my small victories, people.
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