Even Windell Middlebrooks, the Miller High Life delivery guy, has trouble being funny in just one second. He's asked to do so in MillerCoors' new campaign from Saatchi & Saatchi. The idea is to poke fun at Anheuser-Busch for shelling out so much cash for its Super Bowl slots. In contrast to A-B's big outlay, Miller will run just a single one-second ad on game day—and a :30 all next week advertising the :01. There are also a slew of one-second spots with Middlebrooks on 1secondad.com. In this lousy economy, the idea isn't so bad. But of course, by focusing so much on A-B, Miller does run the risk of seeming a little jealous.
—Posted by Tim Nudd