Hidden Message in New Wendy’s Logo Is So Subtle, Not Even Wendy’s Noticed It

Burgers like mom used to make?

StockLogos recently suggested that Wendy's sneakily put the word "mom" in the Wendy character's collar in the chain's new logo—to subliminally associate the brand with motherly cooking and the "safe and loving environment" of home. In short, Wendy's says nope. "We are aware of this and find it interesting," Denny Lynch, the company's svp of communications, tells the Huffington Post. "We can assure you it was unintentional." That's all well and good … but her hair still looks like a grassy knoll, and I could swear those freckles spell out "Paul is dead," more or less, if you look at the logo while jumping up and down and squinting. Her eyes kind of follow you around, too, all menacing and killy. That's it—I'm switching to Burger King.